Paradigm - Apt, Kew Bridge
Interactive marketing tool to drive off-plan sales of 274 residential apartments
SOLUTION
Lucid created an interactive residential sales presentation that built on creative work from DPP. This included an interactive area map that searched for local highlights and compared travel times. Interactive CGIs panned across the rooms and highlighted design benefits. Users could also live search for apartments by linking with the agents CRM system. Matching apartments would highlight within interactive 2D floorplates and clicking on them would access their floorplans.
A brand video which captured this new concept of living was also incorporated, linking with presentation screens within the marketing suite.
The design of the unique apartments was accentuated using a scrolling elongated CGI. Walls could be added and removed and additional info was tagged to key areas.
Live availability data was linked to the App so agents could highlight relevant apartments to potential buyers.