Orientating yourself, as a visitor, at an event can be stressful and potentially overwhelming due to the scale of the event environment. Many visitors come without a ‘game plan’ as to what they want to see and do; they haven’t had time to do detailed research into the exhibitors in advance, neither have they created a personal timetable of talks that they want to attend! Does this sound familiar?
We wanted to create a highly intuitive touch screen application that:
- Allowed people to orientate themselves in the space quickly;
- Enabled people to find the exhibits and talks that interest them;
- Communicated the excitement of exploring the event for themselves.
To do this, we introduced the space from the individual user’s perspective as opposed to an objective perspective. The user can orientate the map to their preferred perspective whilst they review and select the stands they wish to visit. Once the user has completed their interrogation of what is on offer, the map will go back to the initial horizontal plane for the next user’s viewing pleasure.
Interrogating the event
Every exhibitor, stage, activity (including eating and drinking) and type of technology is listed, and segmented so that the user can locate whatever they need. Once an item is selected from the list on the left-hand side of the screen, the corresponding area is highlighted on the map.
Creating your own map
Within a few intuitive clicks, the user can essentially create their own highlighted 3D map of the event. This will not only help the user find what they are looking for but it will also ensure that they use their time as efficiently as possible. The overall result is an intuitive navigation tool that is fun to use and captures the size and scope of the event in a beautifully simplified 3D model of the space.
“It’s been great working with the FUTURE PropTech team. They have been really open to new ideas as to how to communicate their event to their visitors.” – Robert Small, Creative Director at Lucid Environments.