Create an interactive presentation App to accelerate the off-plan sale of unique duplex apartments within the prestigious Fitzroy Place development.
About This Project
Lucid delivered an Augmented Reality App that transformed the hard to decipher 2D static floorplans into stunning 3D digital models of the apartments. These models clearly showcased the important spatial and design features and even allowed the user to stack or separate individual floors.
Understanding and confidence were significantly improved amongst end buyers. The off-plan sales and rentals of the units were accelerated by 20%, helping to recycle capital quicker and boost returns on an unleveraged development.