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Jaguar Land Rover – Discovery Launch

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Client

Jaguar Land Rover / Foxtrot Papa

Brief

Partner with Foxtrot Papa to create an Interactive Augmented Reality App that supports the launch of the new Land Rover Discovery.

About This Project

The interactive content was designed to appeal to families. As a tablet was held in front of the Land Rover logo a stunning 3D model of the Discovery would appear in an extreme digital environment. Users could select Arctic, Desert or Jungle. Children could fold-up and place 3D animals including penguins and camels within the environment to complete the scene.

 

 

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