FUTURE PropTech - Exhibition

An Interactive Navigation Tool to help visitors to the event easily find individual companies, talks and plan their day.

SOLUTION

It can be difficult for event visitors to orientate themselves on arrival. Many come without a ‘game plan’ and haven’t had time to do detailed advance research into the exhibitors.

Lucid created a highly intuitive touch screen application that:

• Allowed people to orientate themselves in the space quickly;

• Enabled people to find the exhibits and talks that interest them;

• Communicated the excitement of exploring the event for themselves.

To achieve this we introduced the space from the individual user’s perspective. They could orientate the map to their preferred perspective then review and select the stands they wished to visit. Within a few intuitive clicks, the user can essentially create their own highlighted 3D map of the event.