Halifax - Flagship Retail Branch

A fully immersive 3D representation of the London flagship bank branch to aid internal stakeholder decision making

SOLUTION

Lucid Environments worked collaboratively with Halifax Plc and Honest to bring this unusual brief to life. The flagship retail banking environment, reported to be Britain’s biggest banking branch, covers three floors and is made up of a number of different zones to support different customer needs. These zones include a welcoming Home Hub, to assist with all aspects of moving house, a Kids Saving Zone, a Travel Zone, DIY and a Kitchen, designed not just to serve refreshments but to double as an event space and location for free talks.

It was important for the design team and senior stakeholders to get a real sense of how the environment looked and operated before the branch opened to the public. The solution, an interactive App, allowed the teams to interact with a complete 3D building model, split the three floors apart and zoom into a first-person view on each floor where they could then walk around and get acquainted with the space. Specific design features were highlighted and digital screens played video content within the model.  Users could also opt to view a real-time video tour and pause to enjoy 360-degree views at any while it played.

The flagship branch is now open and customers are enjoying this innovative new banking experience. 

A Virtual Reality version was also created to deliver even more detail than the tablet version.