SOLUTION
Lucid worked with Totality to deliver an Interactive App that could be used by the sales team within their Battersea marketing suite. This included an interactive area map and the integration of 360-degree photographic views from selected floors. Interactive floorplans were linked with an online database and 3D physical model of the building.
As types of apartments were searched for using the App, the available apartments would light up in front of potential buyers within the physical model. A Brand film focussing on the area highlights and the connection with the Royal Academy of Dance was also integrated.